William Randolph Hearst, newspaper baron, wanted to get into the mass-market magazine field. He bought a moribund current-news magazine, THE WORLD TODAY, and renamed it after himself. Then he bought the best names in fiction and fact, and the best artists. Two Maxfield Parrish covers are among his most famous, and the series of women's portraits painted by W. T. Benda in the early 1920's are remarkable. In 1925, Hearst merged the magazine into COSMOPOLITAN, which he had bought in 1905.
  • -World Today 1912-03 4112 visits -World Today 1912-03

  • Artist: Harrison Fisher
    Source: University of California Libraries; photograph by Michael Ward
    Restoration by: Michael WardHearst's 1914-08
    2035 visits
     Artist: Harrison Fisher Source: University of California Libraries; photograph by Michael Ward Restoration by: Michael WardHearst's 1914-08
  • Hearst's 1912-04 2780 visits Hearst's 1912-04
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