Right in the middle of Wheatlet is Eat. There's a picture of Ben Franklin and a statement that he could do anything a little bit better than anybody else. The icon of Ben is surrounded by the legend "Bears the Medical Profession Seal of Approval / RX". How can anyone argue with that? We're not actually sure what Wheatlet is, but it's probably a breakfast food. From the July, 1903 issue of the LADIES' HOME JOURNAL.