When Nature won't, Pluto will. Health, Physic, constipation, biliousness, indigestion, gout, rheumatism, and kidney and liver complaints. The ad is dark, bold, half cartoonish (is that Little Nemo being given a glass of Pluto Water?), art nouveau tinging into deco, and if this ad doesn't catch your attention you're asleep or dead. Visit the French Lick Springs Hotel, on the Monon Railroad route, and take the waters there. Maybe we should be showing this ad in the Sanitoria and Health Food sections as well. Published in the May, 1918 issue of HEARST'S MAGAZINE.