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Another "Reach for a Lucky" ad, aimed at women; smoke, don't eat. Avoid that future shadow (shown in black for those who have trouble envisioning being fat). Selling fear and shame, and promise of deliverance. Time to go eat a Lucky, eh. From the July, 1930 issue of PHOTOPLAY.
Source: Charles Perrien
Restoration by: Charles Perrien
- Created on
- Saturday 5 December 2009
- Posted on
- Saturday 5 December 2009
- Tags
- body image, fat, figure, overindulgence, overweight, reducing, slimness, sweets
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- 2561