Another "Reach for a Lucky" ad, aimed at women; smoke, don't eat. Avoid that future shadow (shown in black for those who have trouble envisioning being fat). Selling fear and shame, and promise of deliverance. Time to go eat a Lucky, eh. From the July, 1930 issue of PHOTOPLAY.



Source: Charles Perrien

Restoration by: Charles Perrien

Created on

Saturday 5 December 2009

Posted on

Saturday 5 December 2009

Tags

body image, fat, figure, overindulgence, overweight, reducing, slimness, sweets

Albums

• Advertising Art in Magazines / Tobacco Products / Cigarette Ads

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