The PACIFIC MONTHLY was a regional magazine published in Portland, Oregon, and focusing on Pacific Northwest issues. It also ran a lot of real estate and booster pieces for the area. There were many articles and stories of general interest, and some issues were so full of advertising that it is a mystery why it was eventually sold to the company that published SUNSET (the original monthly magazine of that title, before it was sold to the Lanes and became a magazine of suburban living). To this day, SUNSET carries the subtitle "The Pacific Monthly".